Business Visibility Assessment
Can Customers Find, Trust, and Contact Your Business Online?
This assessment takes less than 5 minutes and can help identify gaps that may be costing your business opportunities online.
Many business owners believe they have a strong online presence until they look at their business through the eyes of a potential customer.
Imagine someone hears about your company today.
What happens next?
They search for your business online.
This assessment will help you determine whether your online presence is helping you gain customers or causing you to lose them.
Basic Business Information
Contact Information
- Do I have a business phone number that is easy to find?
☐ Yes ☐ No ☐ N/A
- Do I have a professional business email address?
(Example: info@mybusiness.com)
☐ Yes ☐ No ☐ N/A
- Do I clearly list my service area, location, or business address?
☐ Yes ☐ No ☐ N/A
- Are my business hours available online?
☐ Yes ☐ No ☐ N/A
Is my contact information consistent across all platforms?
Website Presence
Your Digital Storefront
- Do I have a website?
☐ Yes ☐ No ☐ N/A
- Is my website mobile-friendly?
☐ Yes ☐ No ☐ N/A
- Does my website load quickly?
☐ Yes ☐ No ☐ N/A
- Is my website secure (HTTPS)?
☐ Yes ☐ No ☐ N/A
- Is my website less than three years old?
☐ Yes ☐ No ☐ N/A
- Can customers contact me directly from my website?
☐ Yes ☐ No ☐ N/A
- Can customers request a quote or estimate online?
☐ Yes ☐ No ☐ N/A
- Do I clearly explain what services I provide?
☐ Yes ☐ No ☐ N/A
- Do I showcase examples of my work?
☐ Yes ☐ No ☐ N/A
- Do I display customer reviews or testimonials?
☐ Yes ☐ No ☐ N/A
Would I be proud to show my website to a potential customer today?
Google Business Profile
Local Search Visibility
- Have I claimed my Google Business Profile?
☐ Yes ☐ No ☐ N/A
- Is my profile verified?
☐ Yes ☐ No ☐ N/A
- Are my business hours current?
☐ Yes ☐ No ☐ N/A
- Do I have recent photos uploaded?
☐ Yes ☐ No ☐ N/A
- Have I received reviews within the last 90 days?
☐ Yes ☐ No ☐ N/A
- Do I respond to customer reviews?
☐ Yes ☐ No ☐ N/A
- Are my services listed correctly?
☐ Yes ☐ No ☐ N/A
Is my website linked to my profile?
Customer Experience
How Easy Is It To Do Business With You?
- Can customers find my phone number within 30 seconds?
☐ Yes ☐ No ☐ N/A
- Can customers request a quote online?
☐ Yes ☐ No ☐ N/A
- Can customers view examples of my work?
☐ Yes ☐ No ☐ N/A
- Can customers quickly understand what I do?
☐ Yes ☐ No ☐ N/A
- Can customers contact me from a mobile device?
☐ Yes ☐ No ☐ N/A
Can customers find answers to common questions online?
Trust & Credibility
Building Confidence
- Do I display customer testimonials?
☐ Yes ☐ No ☐ N/A
- Do I showcase completed projects?
☐ Yes ☐ No ☐ N/A
- Do I display certifications, licenses, or awards?
☐ Yes ☐ No ☐ N/A
- Do I explain why customers should choose my business?
☐ Yes ☐ No ☐ N/A
Would a first-time visitor view my business as professional and trustworthy?
Competitive Assessment
How Do You Compare?
- Have I reviewed my competitors' websites recently?
☐ Yes ☐ No ☐ N/A
- Does my website look as professional as theirs?
☐ Yes ☐ No ☐ N/A
- Do I showcase my work better than they do?
☐ Yes ☐ No ☐ N/A
- Is my online presence more helpful to customers?
☐ Yes ☐ No ☐ N/A
If a customer compared us side-by-side, would I stand out?
DFW Opportunity Readiness
Is Your Business Ready For Increased Visibility?
- With major events, economic growth, and new opportunities coming to the Dallas-Fort Worth area, businesses have a chance to reach more customers than ever before.
☐ Yes ☐ No ☐ N/A
- Can someone unfamiliar with my business understand what I do in under one minute?
☐ Yes ☐ No ☐ N/A
- Could someone request a quote without calling me?
☐ Yes ☐ No ☐ N/A
- Do I have recent photos that represent my current work?
☐ Yes ☐ No ☐ N/A
- Is my website prepared to represent my business professionally?
☐ Yes ☐ No ☐ N/A
Am I ready for increased online traffic and new customer inquiries?
The Reality Check
Answer these honestly.
- If a potential customer searched for my business tonight, would I be proud of what they found?
☐ Yes ☐ No
- Does my online presence accurately reflect the quality of my work?
☐ Yes ☐ No
- Am I making it easy for customers to trust me?
☐ Yes ☐ No
- Am I making it easy for customers to contact me?
☐ Yes ☐ No
Am I maximizing opportunities to gain new customers?